Horizon Fitness Branding

By erineaman | Posted on April 11, 2018
Horizonfitness.com website redesign and content design
DVD menus for in-box tutorials for three products
Interactive kiosk for Dick’s Sporting Goods
Interactive storyboard frames

Problem

Define brand attributes, consistent look/feel, product support for full spectrum of brand product launch, advertising and digital brand materials from elearning to consumer branding.

Approach

Agency of record for Horizon Fitness to manage a  comprehensive suite of digital marketing initiatives including in-box owner DVDs for elliptical/treadmills, product styling, video production, point of purchase advertising, website, enewsletter content marketing and employee elearning. Determine compelling brand attributes across integrated deliverables. Responsible for over $1.5 M for development and agency of design dedicated to the account for over 3 years.

Deliverables

  • Wireframes
  • User Flow
  • Personas
  • Website Design
  • Photoshoot/Location Selection
  • eNewsletters
  • Owners DVDs
  • Shot List Creation
  • Product Design Style Boards
  • Competitive Analysis
  • POP display within unique treadmill console
  • Owners Website Community Concept
  • Screensaver
  • Interface Design
  • User Testing