My background includes over 15+ years in ad agency, design firm and corporate environments. Guiding creative teams to develop compelling digital experiences that are on target strategically and brand compliant is where my heart is. I have both hands-on design capabilities in multimedia creation, mobile app development and responsive website development and I am equally competent in leading and building a culture of teamwork. My early career includes designing the “big idea” for interactive campaigns, beautiful websites, banner ads, and enewsletters for Lincoln, Mercury, Mercedes AMG, Trek, Burton, Horizon Fitness and Allstate.
To gain more experience working in a convergent medium I took a Creative Director position with Motorola in Chicago, while building a 10-person media design team and delivered resources on a global scale.
With a philosophy of user centric design I became interested in bringing innovative concepts to healthcare and managed a 5-person Agile team working with rapid prototyping AR/VR and cutting edge digital technologies for Anthem Innovation Studio. I led efforts to drive digital ID cards, redesigned the EOB (Explanation of Benefits), created the first ever plan match tool for Small Employers and envisioned multiple innovative products for executive buy-in over $8M. Over the past 20 years I have developed sharp abilities to pinpoint innovative solutions for executive teams, interpret the variables of client problems and launch solutions that move the needle on brand perception.