PROCESS

Facilitating design thinking workshops for product innovation allows me to lead multi-discipline design teams. I help drive the development of several key artifacts over a 6-phase design process to bring strategic ideas to launch. My brand development process is slightly different in producing marketing deliverables. I use a simple 4-step Process: Plan, Design, Develop and Deploy.

TOOLS

  • Adobe Creative Suite
  • Omnigraffle
  • Axure
  • Microsoft Office Suite
  • Javascript
  • CSS/Html
  • Sketch
  • Craft
  • Overflow
  • Invision
  • Slack
  • Prezi
  • Principle
  • Adobe After Effects
  • Zeplin

SKILLSET

 

  • Branding & Styleguides
  • Presentations & Pitches
  • Concepting & Design
  • Content Strategy
  • SWOT Analysis
  • Website Audits
  • Prototypes
  • Video Product Demos
  • Sketching & Storyboarding
  • UX/UI Research and Alignment
  • Responsive Design
  • Creative Direction
  • Leading External Vendors
  • Mentoring & Recruiting
  • Brainstorm & Critique
  • Enterprise Socialization

PROCESS DISCOVERIES

 

  • Research is key to reducing risk.
  • Prototype to promote.
  • Socialize your idea with upper management.
  • Weigh the best idea against strategic goals.
  • Surround yourself with dreamers but focus on action.
  • Do what you promise.
  • Pull your own weight.
  • Partner with peers.
  • Teams without leaders fail in morale and purpose.
  • Respect each other yet disagree to their face.
  • Search for new ways to define useful paradigms.
  • Travel.
  • Authentic thought requires trust.
  • Laugh, fail, be inspired.
  • Great ideas are the intersection of chief principle scientists, behavioral psychologists, and information designers.
  • Be an inspiration for your team.