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| Online brand concept for a new generation of women's hardgoods, outerwear and apparel for Burton. Introduce the new B by Burton line for women through fashion, high-style and sport. The boarding crowd is getting older. Allow them to explore stylistic influences of the line in visually rich environments, mix/match a wardrobe, download custom desktops and avatar outfits for Second Life, watch fashion shows in epic environments around the globe, hear testimonials from real boarders and collaborate on a Burton mural. |
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| Brand strategy and web concept for the launch of the Mercury Mariner - the Mercury social network. This site allowed users to explore 9 unique characters through video episodes and visual interfaces; my concept put a face on today's Mercury consumer and used best-in-class talents from the entertainment industry. Its success included record numbers to the Mercury website, drove traditional media initiatives, exceeded Ford's expectations in generating quality handraisers and won Macromedia site of the day. |
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| Art Direction and design for the AMD technology module on Trekbikes.com. In 2 days completing the design and presenting storyboards for the brand technology story. I proposed functionality to the development team while Identifying media to match a script. |
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| Creative direction, video shoot, shot list creation and design for this owners DVD distributed in over 200,000 treadmill boxes. A 3-day video shoot with 145 shots, 2 models and 5 treadmills were included. A templated menu system was used to achieve a high-level of branded content without adding cost or production delays. |
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| Brand strategy, art direction and design for the launch of the Lincoln Zephyr (MKZ). A sweepstakes minisite, e-newsletter campaign, media buys, and offline events at the House of Blues intended to attract younger audiences to the brand. The Zephyr experience allowed users to customize their trip of a lifetime, choose a Zephyr and win it courtesy of our sponsors Hyatt Hotels, Time Inc., American Airlines and American Express. |
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| Brand planning, creative direction, and design for this conceptual fitness community forum. The minisite allows users to interact with fitness experts, and enables advertisers to target unique audiences with relevant information that's key to them achieving their fitness goals. This site also supports co-sponsored dealer events and promotes positive brand awareness for Horizon Fitness. |
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| Art direction, design and content planning for the Lincoln Owners website consisting of over 50 pages, a demo tour and application integration. Development included introducing functionality, design and content to engineers and technical teams at Ford, working with IA and identifying effective workflows and timelines with project managers. |
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| Creative direction, design and content development for the Lincoln owner loyalty plan. Digital developments included e-zine, email campaign, and Lincoln branded desktop application. This initiative included direct mail and online incentives for owner participation planned throughout the year. The desktop application pulled customized lifestyle content daily to users and reminded owners of upcoming maintenance schedules based on their vehicle. |
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| Additional samples upon request | Contact |
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